Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

Small Business Marketing Expert Kalynn Amadio Offers Tips to Increase Sales

WHITE PLAINS, N.Y., Sept. 10, 2014 — Black Friday is the most important revenue producing shopping day for large retail establishments. The day after, known as Small Business Saturday, is a potential goldmine for savvy, local, baby boomer business owners who have a digital marketing strategy in place. Digital marketing expert Kalynn Amadio, Principal of Ikalynn, LLC and creator of ACT LOCAL Marketing for Small Business podcast sees Small Business Saturday as a catalyst to boomer business success.

“A successful social media strategy at the local business level includes awareness of community,” says Amadio. Local business is all about community and Small Business Saturday is an opportunity for the community to celebrate and pay it forward. According to Amadio every local small business should have a digital marketing plan in place that inspires community involvement culminating on the day after Black Friday.

She suggests three steps to prepare for the big day, which this year is November 29th:

  • Let your customers know you are planning something really BIG for Small Business Saturday. Begin telling them at the end of September to plant the seed.
  • Create sales and promotions that applaud your community and encourage them to come back all year long. Treat Small Business Saturday like an event.
  • Focus both online and offline marketing toward your Small Business Saturday event six weeks in advance. Make sure you have the staff and inventory available to meet the rush.

Monday following Black Friday is called Cyber Monday and is the online retail world’s biggest selling day.

“If you play your cards right, you can make a huge profit on Small Business Saturday and Cyber Monday,” says Amadio. “Having a digital marketing strategy in place will set savvy boomers apart from the competition.”

Forget Black Friday, Savvy Boomer Retailers Will Harvest on Small Business Saturday

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